CESAR’s innovation process is based on the user-centred design principles. Our vision is that Information and Communication Technologies serve people within contexts, purposes and strategies, and that the success of the experience of use is fundamental.
Execution of literature surveys and qualitative and quantitative research, in order to know the needs and profile of a given public and thus identify opportunities for innovation.
TECHNIQUES
Context Diagnosis
Trends Monitoring
Definition of an initial strategy
Solution generation based on information gathered during observation and research through the use of various brainstorm techniques and selection of proposals based on legitimacy criteria obtained from users.
TECHNIQUES
Etnography
In-lab focal groups
Interviews
Various Statistical Methods
Production of design alternatives (either of artefacts or of experiences) through prototypes bearing increasing fidelity levels – ranging from paper to fully functional prototypes.
TECHNIQUES
Planning
Definition of roadmaps based on business cases
Prototype Development
Test execution and analysis of the prototypes with users, aiming at anticipating problems and tailor the artefact or experience to the user.
TECHNIQUES
Profile creation
Risk Mapping
Schedule determination
Resource gathering
User recruiting
Task planning
Definition of test procedures
Result Analysis
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