CESAR’s innovation process is based on user-centered design principles. Information and Communication Technologies serve people within contexts, purposes and strategies, and user experience is central to all of those.
CESAR’S INNOVATION PROCESS – PIC
RESEARCH
We perform regular assessments and qualitative and quantitative research into the profiles and needs of any given group of people to identify innovation opportunities.
TECHNIQUES
Context Diagnosis
Trend Monitoring
Definition of an initial strategy
IDEATION
Generation of solutions based on information gathered during observation and research through the use of various brainstorming techniques and selection of proposals based on user-obtained legitimacy criteria.
TECHNIQUES
Etnography
In-lab Focus Groups
Interviews
Diverse Statistical Methods
PROTOTYPING
Prototyping of alternative design options (for either artifacts or experiences) bearing increasing fidelity levels – from paper to fully functional prototypes.
TECHNIQUES
Planning
Definition of roadmaps based on business cases
Prototype Development
ASSESSMENT
User prototype testing and analysis, aiming at anticipating problems and tailoring artifacts or experiences to the user.
TECHNIQUES
Profile creation
Risk mapping
Scheduling
Resource gathering
User recruiting
Task planning
Definition of test procedures
Analysis of the results
User prototype testing and analysis, aiming at anticipating problems and tailoring artifacts or experiences to the user.
TECHNIQUES
Profile creation
Risk mapping
Scheduling
Resource gathering
User recruiting
Task planning
Definition of test procedures
Analysis of the results
User prototype testing and analysis, aiming at anticipating problems and tailoring artifacts or experiences to the user.
TECHNIQUES
Profile creation
Risk mapping
Scheduling
Resource gathering
User recruiting
Task planning
Definition of test procedures
Analysis of the results
Where we are
RECIFE HEADQUARTERS
+55 81 3425.4700
Rua Bione, 220 - Cais do Apolo
Bairro do Recife - Recife/PE
ZIP CODE: 50.030-390
GENERAL TAXPAYER’S REGISTRY
(CNPJ): 01.203.327/0001-23
Bairro do Recife - Recife/PE
ZIP CODE: 50.030-390
GENERAL TAXPAYER’S REGISTRY
(CNPJ): 01.203.327/0001-23
SOROCABA REGIONAL OFFICE
+55 15 3316.1400
Av. Itavuvu, 11777 – Salas 07 e 09
PTS – Polo Tecnológico de Sorocaba
Sorocaba/SP
ZIP CODE: 18078 -005
PTS – Polo Tecnológico de Sorocaba
Sorocaba/SP
ZIP CODE: 18078 -005
CURITIBA REGIONAL OFFICE
+55 41 3016.5688 // 3022.3415
Rua Padre Anchieta, 2454
Salas 1602 a 1605, Bigorrilho
Curitiba/PR
Zip code: 80730 -000
Salas 1602 a 1605, Bigorrilho
Curitiba/PR
Zip code: 80730 -000
MANAUS REGIONAL OFFICE
+55 92 3346.2243
Rua Belo Horizonte, 19 - salas 1702 a 1707
Edf. The Place
Adrianópolis
Manaus/AM
ZIP CODE: 69057-060
Edf. The Place
Adrianópolis
Manaus/AM
ZIP CODE: 69057-060
