CESAR’S INNOVATION PROCESS – PIC

CESAR’s innovation process is based on user-centered design principles. Information and Communication Technologies serve people within contexts, purposes and strategies, and user experience is central to all of those.

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RESEARCH

We perform regular assessments and qualitative and quantitative research into the profiles and needs of any given group of people to identify innovation opportunities.

TECHNIQUES

Context Diagnosis

Trend Monitoring

Definition of an initial strategy

IDEATION

Generation of solutions based on information gathered during observation and research through the use of various brainstorming techniques and selection of proposals based on user-obtained legitimacy criteria.

TECHNIQUES

Etnography

In-lab Focus Groups

Interviews

Diverse Statistical Methods

PROTOTYPING

Prototyping of alternative design options (for either artifacts or experiences) bearing increasing fidelity levels – from paper to fully functional prototypes.

TECHNIQUES

Planning

Definition of roadmaps based on business cases

Prototype Development

ASSESSMENT

User prototype testing and analysis, aiming at anticipating problems and tailoring artifacts or experiences to the user.

TECHNIQUES

Profile creation

Risk mapping

Scheduling

Resource gathering

User recruiting

Task planning

Definition of test procedures

Analysis of the results

User prototype testing and analysis, aiming at anticipating problems and tailoring artifacts or experiences to the user.

TECHNIQUES

Profile creation

Risk mapping

Scheduling

Resource gathering

User recruiting

Task planning

Definition of test procedures

Analysis of the results

User prototype testing and analysis, aiming at anticipating problems and tailoring artifacts or experiences to the user.

TECHNIQUES

Profile creation

Risk mapping

Scheduling

Resource gathering

User recruiting

Task planning

Definition of test procedures

Analysis of the results

Where we are

RECIFE HEADQUARTERS
+55 81 3425.4700
Rua Bione, 220 - Cais do Apolo
Bairro do Recife - Recife/PE
ZIP CODE: 50.030-390
GENERAL TAXPAYER’S REGISTRY
(CNPJ): 01.203.327/0001-23
SOROCABA REGIONAL OFFICE
+55 15 3316.1400
Av. Itavuvu, 11777 – Salas 07 e 09
PTS – Polo Tecnológico de Sorocaba
Sorocaba/SP
ZIP CODE: 18078 -005
CURITIBA REGIONAL OFFICE
+55 41 3016.5688 // 3022.3415
Rua Padre Anchieta, 2454
Salas 1602 a 1605, Bigorrilho
Curitiba/PR
Zip code: 80730 -000
MANAUS REGIONAL OFFICE
+55 92 3346.2243
Rua Belo Horizonte, 19 - salas 1702 a 1707
Edf. The Place
Adrianópolis
Manaus/AM
ZIP CODE: 69057-060