CESAR’S INNOVATION PROCESS – PIC

CESAR’s innovation process is based on the user-centred design principles. Our vision is that Information and Communication Technologies serve people within contexts, purposes and strategies, and that the success of the experience of use is fundamental.

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STUDIES and RESEARCH

Execution of literature surveys and qualitative and quantitative research, in order to know the needs and profile of a given public and thus identify opportunities for innovation.

TECHNIQUES

Context Diagnosis

Trends Monitoring

Definition of an initial strategy

IDEATION

Solution generation based on information gathered during observation and research through the use of various brainstorm techniques and selection of proposals based on legitimacy criteria obtained from users.

TECHNIQUES

Etnography

In-lab focal groups

Interviews

Various Statistical Methods

PROTOTYPING

Production of design alternatives (either of artefacts or of experiences) through prototypes bearing increasing fidelity levels – ranging from paper to fully functional prototypes.

TECHNIQUES

Planning

Definition of roadmaps based on business cases

Prototype Development

ASSESSMENT

Test execution and analysis of the prototypes with users, aiming at anticipating problems and tailor the artefact or experience to the user.

TECHNIQUES

Profile creation

Risk Mapping

Schedule determination

Resource gathering

User recruiting

Task planning

Definition of test procedures

Result Analysis

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